We’ve long thought it was true- smaller agencies offer a specialized value that allows for greater attention to detail. The vision for Keymer has always been to provide the highest quality service in a business model that’s nimble enough to maintain a true focus on clients and personal service.

Well, now there is proof that we’re not the only ones. The Horn Group and Kelton Research will soon be unveiling the results of a survey of 300 senior marketing executives, and 2/3 of them say they prefer working with a smaller agency.

Some of the other key qualities CMOs are looking for in an agency are the ability to execute and the ability to be creative and challenge the status quo.

See the follow graphic for more insight into the survey. What about you? What do you look for when choosing an agency?
(KP)