The Press Release below announces our work in launching the CulinaryPrep™, a home-kitchen appliance that applies a patented process to remove dangerous impurities such as E. coli and salmonella from food. During the launch phase we were thrilled to be able to secure media coverage on shows such as the CBS Early Show, *The Big Idea with Donnie Deutsch” and various other TV stations. The story of the launch was covered in our trade newspaper PR Week Find out more about the CulinaryPrep™.
Creative Culinary Marketing Solutions Retains Keymer Group
Mission to promote breakthrough kitchen appliance that removes dangerous impurities from food
Jacksonville, FL February 11, 2008 — Keymer Group Strategic Communications (KG) today announced that it has been selected by Atlanta-based, Creative Culinary Marketing Solutions (CCMS) to assist in the launch and promotion of CulinaryPrep™, an innovative food-safety appliance.
CulinaryPrep™ is the only home-kitchen appliance available today that applies a patented process to remove dangerous impurities such as E.Coli, salmonella, and listeria from food, giving families direct control over the safety of the food they eat. The unit can be purchased through retailers: Frontgate and Cabelas or online at www.culinaryprep.com. KG will carry out media outreach to raise awareness of the product and ultimately drive sales.
Jeff Schroeder, President of CCMS, the marketing and sales arm for Creative Culinary Solutions said, “We are excited about working with the Keymer Group as we launch this breakthrough product. With their expertise and knowledge of our target audiences we know that our message will be heard widely and families will know that there is a solution to the serious food-safety issue in this country.”
CEO and founder of the Keymer Group, Simon Keymer, said, “We are thrilled to add CCMS to our portfolio of clients. Working for such an innovative firm in launching a timely product is something we are very proud of.”
About the Keymer Group Strategic Communications:
The Keymer Group (KG) is a strategic communications consulting firm specializing in Public Affairs, Corporate Communications and Crisis Management. The firm has offices in Jacksonville, FL and Washington, D.C., and serves clients in the USA, Europe, and worldwide. KG was founded as a firm to challenge the bigger agencies by providing top quality services without the internal pressures that can detract from a true focus on clients. This manifests itself in a solid commitment to personal service, high levels of responsiveness to client requests and concerns, realistic reporting and measures of effect, and fair pricing with no hidden surprises. More information is available at www.keymergroup.com.
Creative Culinary Marketing Solutions (CCMS): Creative Culinary Marketing Solutions is the marketing and sales arm for Creative Culinary Solutions. It is a specialist marketing agency dedicated to bringing innovative kitchen and food safety appliances to market for the benefit of American consumers. The agency was founded in 2007 and is based in Atlanta, Georgia.
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