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We are pretty certain it is. But we’ve got so much going on in our lives, sometimes it is hard to pick which causes to support. And it is interesting to see where those causes might lead. For example, I was first introduced to Keymer (where I obviously now work) via a press release I received for my blog. What I’ve found helpful, is finding out what your friends and clients love, and then leveraging your skills to help their causes out.

With that in mind we’ve found a way to support the St. Johns Riverkeeper and Atypical Arts upcoming kids concert at tonight’s Art Walk. Our client Black Sheep Restaurant Group, was moving out of their downtown space to prepare the opening of their historic new construction project at 1534 Oak in 5 Points. They needed to move out their stock of fancy soda pops from their downtown location. Within minutes we had a low-fi phone-generated graphic (below) hawking the availability of delicious sodas for $1 outside of Burrito Gallery tonight. All proceeds will be dedicated to the two non-profits. We’ll even recollect the glass bottles and donate them to my mom who uses them in her reclaimed glass art.

Hope to see everyone downtown

(TA)

We’ve long thought it was true- smaller agencies offer a specialized value that allows for greater attention to detail. The vision for Keymer has always been to provide the highest quality service in a business model that’s nimble enough to maintain a true focus on clients and personal service.

Well, now there is proof that we’re not the only ones. The Horn Group and Kelton Research will soon be unveiling the results of a survey of 300 senior marketing executives, and 2/3 of them say they prefer working with a smaller agency.

Some of the other key qualities CMOs are looking for in an agency are the ability to execute and the ability to be creative and challenge the status quo.

See the follow graphic for more insight into the survey. What about you? What do you look for when choosing an agency?
(KP)

Learn more...

The Press Release below announces our work in launching the CulinaryPrep™, a home-kitchen appliance that applies a patented process to remove dangerous impurities such as E. coli and salmonella from food. During the launch phase we were thrilled to be able to secure media coverage on shows such as the CBS Early Show, *The Big Idea with Donnie Deutsch” and various other TV stations. The story of the launch was covered in our trade newspaper PR Week Find out more about the CulinaryPrep™.

Creative Culinary Marketing Solutions Retains Keymer Group

Mission to promote breakthrough kitchen appliance that removes dangerous impurities from food

Jacksonville, FL February 11, 2008 — Keymer Group Strategic Communications (KG) today announced that it has been selected by Atlanta-based, Creative Culinary Marketing Solutions (CCMS) to assist in the launch and promotion of CulinaryPrep™, an innovative food-safety appliance.

CulinaryPrep™ is the only home-kitchen appliance available today that applies a patented process to remove dangerous impurities such as E.Coli, salmonella, and listeria from food, giving families direct control over the safety of the food they eat. The unit can be purchased through retailers: Frontgate and Cabelas or online at www.culinaryprep.com. KG will carry out media outreach to raise awareness of the product and ultimately drive sales.

Jeff Schroeder, President of CCMS, the marketing and sales arm for Creative Culinary Solutions said, “We are excited about working with the Keymer Group as we launch this breakthrough product. With their expertise and knowledge of our target audiences we know that our message will be heard widely and families will know that there is a solution to the serious food-safety issue in this country.”

CEO and founder of the Keymer Group, Simon Keymer, said, “We are thrilled to add CCMS to our portfolio of clients. Working for such an innovative firm in launching a timely product is something we are very proud of.”

About the Keymer Group Strategic Communications:



The Keymer Group (KG) is a strategic communications consulting firm specializing in Public Affairs, Corporate Communications and Crisis Management. The firm has offices in Jacksonville, FL and Washington, D.C., and serves clients in the USA, Europe, and worldwide. KG was founded as a firm to challenge the bigger agencies by providing top quality services without the internal pressures that can detract from a true focus on clients. This manifests itself in a solid commitment to personal service, high levels of responsiveness to client requests and concerns, realistic reporting and measures of effect, and fair pricing with no hidden surprises. More information is available at www.keymergroup.com.



Creative Culinary Marketing Solutions (CCMS): Creative Culinary Marketing Solutions is the marketing and sales arm for Creative Culinary Solutions. It is a specialist marketing agency dedicated to bringing innovative kitchen and food safety appliances to market for the benefit of American consumers. The agency was founded in 2007 and is based in Atlanta, Georgia.

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