I once had a long conversation over lunch with Frank Luntz on the subject of influence. He is smart – very smart, so I was not surprised to learn that he had been hired to feed into the debate around financial regulatory reform. His memorandum on how the financial services industry should push back against the prospect of wholesale regulatory reform – particularly the establishment of the so-called Consumer Financial Protection Agency (a well-intentioned but potentially disastrous new government bureaucracy) – was shared with the world on the Huffington Post. The memorandum gives an interesting glimpse into the workings of the message development process – with which, in one form or other, we are involved every single day. Check it out at The Luntz Memorandum