In January I was asked to speak at Creative Company – a day long summit for small and medium-sized business intended to give attendees a handle on how they could use strategic communications in general and social media in particular, to move forward their business and personal agendas. I always jump at the chance to address hometown audiences and spoke on Public Relations Done Properly – the value of public relations in addressing business challenges of all kinds. I outlined our effects-based planning model and suggested some ways in which small businesses might harness media relations, direct communications and freely available technology to good effect. It was a great day and the Facebook page which it spawned should become something of a go-to resource for small businesses. Take a look at it – lots of great hints and tips on social media issues and more.

If you want to see my presentation, we filmed it, and its available on Youtube