Nothing can distract us from the work at hand like Social Media. You know it is true. Raise your hand if you are reading this because you came through Twitter or Facebook or Google+. Ok, put it down, people will talk. Try working on a Social Media program and you’ll soon see what I mean. Not only is it everywhere, it is ever-changing. It also has become a more and more compelling way to communicate. By the second. But not all business has taken hold of their social media. As a business person, when meaningful business driving tools are introduced, and you aren’t on the boat, it can be a huge stressor. Couple that with the fact that most “experts” are seemingly your kid’s age and you’ve got a recipe for sleepless nights. Until you have it sorted out.

Social Media and the associated instruments are the most significant business tools since electronic mail started hitting in boxes last century.

The issue isn’t whether or not a business should jump in, but how, and when. The “when” question is usually answered with now or yesterday. When I signed on to Keymer I had a small idea to build a new consultancy that took my experiences with fairly well known brands (think Burrito Gallery, Mellow Mushroom, Uptown Market, Alvin Brown, Riverside Arts Market) and teach best philosophies and practices to brands, organizations, and trade groups so that they could almost automatically manage this new layer of life called social. Keymer, the team, helped me take this small idea and dovetail it with a long held wish of Simon to offer social media as a stand-alone consultancy; one that is rooted in Keymer’s effects based communication model, to make what we are debuting today.

Please take a moment to check out our associated Social-Effects blog, where you can follow everything from the important to the staggering.

(TA)